Cross-platform Lifecycle Campaign Operations Manager

Cable News Network Inc

New York, NY, US
$70,056.00 - $130,104.00 salary py; other rewards ...
Lifecycle campaign operations
On-site and in-app activation
User engagement strategy
This role owns the operational execution of on-site and in-app lifecycle campaigns and plays a key role in shaping how lifecycle moments show up across CNN’s digital experiences

Job Summary

  • This role owns the operational execution of on-site and in-app lifecycle campaigns and plays a key role in shaping how lifecycle moments show up across CNN’s digital experiences.
  • You will work closely with Product Marketing, MarTech, Creative, Product and Analytics to deliver targeted, timely experiences that help convert, engage, and retain users.
  • Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Matching Summary

This role owns the operational execution of on-site and in-app lifecycle campaigns and plays a key role in shaping how lifecycle moments show up across CNN’s digital experiences.

Salary

$70,056.00 - $130,104.00 salary per year; Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards; health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Skills & Requirements

Must-have

  • Lifecycle campaign operations
  • On-site and in-app activation
  • User engagement strategy
  • MarTech platform integration
  • Cross-functional collaboration
  • Campaign performance monitoring

Nice-to-have

  • Technical curiosity
  • Strong user behavior instincts
  • Adaptable in fast-paced environment
  • Problem-solving mindset
  • Familiarity with experimentation frameworks

Key Requirements

  • 5-7 years in lifecycle operations, CRM, martech, growth marketing, or user engagement roles
  • Experience with Piano, Airship, or similar platforms strongly preferred
  • Ability to work with targeting rules, event-driven triggers, audience logic
  • High attention to detail and experience troubleshooting logic
  • Clear and proactive communicator

Work Rights

Not specified

Tailored Resume

Cover Letter