Senior Director, Relationship Marketing Strategy (insurance/wealth Mgmt B2b)

Merkle

New York, United States
Base: $136,000-$185,000; bonus/equity: discretiona...
On-site
Data-driven marketing
Omni-channel marketing plans
1st party data marketing
Lead the building, development, and delivery of strategic omni-channel marketing plans

Job Summary

  • Lead the building, development, and delivery of strategic omni-channel marketing plans.
  • Develop trusted, long-term relationships with key client contacts and executives.
  • Identify key data points and measurements to show the impact of our approach and strategy on the client’s business.

Matching Summary

Lead the building, development, and delivery of strategic omni-channel marketing plans.

Salary

Base: $136,000-$185,000; Bonus/Equity: discretionary incentive compensation; Benefits: Medical, vision, dental, life insurance, disability, 401k, PTO, holidays, sick leave, parental leave

Skills & Requirements

Must-have

  • data-driven marketing
  • omni-channel marketing plans
  • 1st party data marketing
  • CRM expertise
  • customer lifecycle understanding
  • measurable ROI campaigns

Nice-to-have

  • strategic advisor
  • analytic and creative thinking
  • meaningful client value
  • original thinking
  • high intellectual curiosity

Key Requirements

  • 10+ years of experience in data driven marketing
  • 5+ years working in an agency or consulting firm
  • Experience working with Wealth Management or Group Insurance clients in B2B
  • Bachelor's Degree required

Work Rights

Not specified

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