Field Marketing Manager

Appian Group

Atlanta, Georgia, US
Base: $75,000–$175,000 py; bonus/equity: discretio...
On-site
3+ years field marketing experience
B2g or b2b enterprise software background
Public sector marketing expertise
Appian Group is seeking a Field Marketing Manager to lead integrated marketing plans for the Public Sector, focusing on events and field marketing programs. The ideal candidate should have experience in Public Sector marketing and be familiar with the technology ecosystem related to business process automation

Job Summary

  • Appian is seeking a Field Marketing Manager to develop and execute integrated marketing plans supporting go-to-market efforts in the Public Sector industry.
  • The role involves managing end-to-end planning for public sector events including trade shows, regional seminars, and executive roundtables while driving lead generation.
  • Appian offers generous benefits including a 401(k) match, flexible time off, paid parental leave, and comprehensive health coverage.

Matching Summary

Match Score: 85

Appian Group is seeking a Field Marketing Manager to lead integrated marketing plans for the Public Sector, focusing on events and field marketing programs. The ideal candidate should have experience in Public Sector marketing and be familiar with the technology ecosystem related to business process automation.

Salary

Base: $75,000–$175,000 per year; Bonus/Equity: Discretionary bonus may be awarded; Equity awards eligible for certain positions

Skills & Requirements

Must-have

  • 3+ years field marketing experience
  • B2G or B2B enterprise software background
  • Public Sector marketing expertise
  • End-to-end event strategy execution
  • Budget management and ROI tracking

Nice-to-have

  • Creative and passionate individual
  • Partner ecosystem management skills
  • Sales enablement capabilities
  • Understanding of low-code development

Key Requirements

  • Bachelor's Degree required
  • 3+ years of field marketing experience
  • Experience with B2G or B2B enterprise software
  • Ability to travel 25-30%

Work Rights

Not specified

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