Lead Data Analyst, Marketing Analytics

Upwork Global Inc

Toronto, Canada
Base: $135,500 - $212,000 cad; bonus/equity: eligi...
On-site
Seo and llm analytics framework
Sql, python, and r proficiency
Google search console expertise
The Marketing Analytics team is focused on optimizing growth engines and maximizing organic discovery impact, developing measurement frameworks for traditional search and emerging AI-driven LLM discovery

Job Summary

  • The Marketing Analytics team is focused on optimizing growth engines and maximizing organic discovery impact, developing measurement frameworks for traditional search and emerging AI-driven LLM discovery.
  • Responsibilities include creating advanced SEO & LLM analytics frameworks, extracting and analyzing data using SQL, Python, and R, and utilizing tools like Google Search Console and SEMRush/Ahrefs for deep dives.
  • This role is based in Toronto, Canada, with an expected operational hub by Q4 2026, requiring 3 days in the office once established, and initially employed through a partner.

Matching Summary

The Marketing Analytics team is focused on optimizing growth engines and maximizing organic discovery impact, developing measurement frameworks for traditional search and emerging AI-driven LLM discovery.

Salary

Base: $135,500 - $212,000 CAD; Bonus/Equity: eligible for annual bonus plan or sales incentive plan and long term equity incentive program; Benefits: competitive benefits offered by partner, potential transition to Upwork employment and benefits

Skills & Requirements

Must-have

  • SEO and LLM analytics framework
  • SQL, Python, and R proficiency
  • Google Search Console expertise
  • SEMrush/Ahrefs for keyword analysis
  • AI discovery engine measurement
  • Incrementality testing and statistical tools

Nice-to-have

  • Insatiable curiosity about customer journey
  • Experience in two-sided e-commerce marketplace
  • Strategic growth strategy insights

Key Requirements

  • Degree in Mathematics, Physics, Statistics, Economics, Computer Science, or related field
  • Proven experience in marketing analytics with organic search background
  • Strong SQL skills and proficiency in Python or R
  • Deep experience with Google Search Console, SEO Clarity, Botify/Screaming Frog
  • Well-versed in marketing testing and statistical methods

Work Rights

Not specified

Tailored Resume

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