Alternance - Insight & Market Manager - Ligne Business 2 Roues (f/h)

Michelin Group

Clermont-Ferrand, France
Base: 1,493 € to 1,683 € brut monthly; bonus/equit...
Hybrid
Social media listening tools
Consumer insights analysis
Team collaboration skills
Michelin Group is seeking an Insight & Market Manager apprentice for their Business 2 Wheels division, starting in September 2026, for a two-year program. The role involves analyzing consumer insights and market trends related to motorcycle and bicycle tires, with a focus on utilizing social media listening tools to inform product strategies

Job Summary

  • You will detect consumer perceptions on motorcycle and bicycle tires using social media listening tools.
  • Your analyses will lead to recommendations for future tire offerings.
  • This role offers immersion in the world of insights management and business intelligence marketing.

Matching Summary

Match Score: 85

Michelin Group is seeking an Insight & Market Manager apprentice for their Business 2 Wheels division, starting in September 2026, for a two-year program. The role involves analyzing consumer insights and market trends related to motorcycle and bicycle tires, with a focus on utilizing social media listening tools to inform product strategies.

Salary

Base: 1493 € to 1683 € brut monthly; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Social media listening tools
  • Consumer insights analysis
  • Team collaboration skills

Nice-to-have

  • Business Intelligence expertise
  • Strong communication skills
  • Analytical thinking

Key Requirements

  • BAC+4 or BAC+5 in marketing
  • English B2 minimum
  • Good synthesis and analysis skills

Work Rights

Not specified

Tailored Resume

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