Pu Insights & Pricing Manager Insa

bp

India
**
Consumer and customer insights
Pricing strategy and execution
Marketing mix evolution
** bp is looking for an Insights & Pricing Manager to drive consumer insights and pricing strategies in their lubricants division, Castrol, which is a leader in the industry. The ideal candidate should possess strong analytical skills, team management experience, and a deep understanding of marketing and pricing dynamics. **

Job Summary

  • Lead all work-streams to unlock consumer and customer insights in service of continuous evolution of marketing mix across our brands and strengthening the value propositions to our customers across channels.
  • Drive data backed and aligned, robust pricing actions across brands in line with the financial plan and competitive context.
  • Build consumer & customer learning to design enabling actions that would translate ambition into business results across different business verticals.

Matching Summary

Match Score: 75

** bp is looking for an Insights & Pricing Manager to drive consumer insights and pricing strategies in their lubricants division, Castrol, which is a leader in the industry. The ideal candidate should possess strong analytical skills, team management experience, and a deep understanding of marketing and pricing dynamics. **

Skills & Requirements

Must-have

  • Consumer and customer insights
  • Pricing strategy and execution
  • Marketing mix evolution
  • Quantitative and qualitative research
  • Competitive intelligence across pricing

Nice-to-have

  • Agile research approaches
  • Data science background desirable
  • Collaborative and inclusive organization
  • Fast-paced learning environment

Key Requirements

  • Minimum 12 years professional expertise
  • University degree in B.Tech., Marketing, or related
  • MBA or equivalent post graduate degree
  • Experience with Nielsen data and custom research

Work Rights

Not specified

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