Marketing Executive

Wiley

Beijing, China
**
Drive article submissions
Brand awareness
Author engagement
** Wiley is seeking a Marketing Executive to drive marketing initiatives for its Research business in China, focusing on life science journals. The ideal candidate will possess strong marketing skills, industry experience, and fluency in both English and Mandarin. **

Job Summary

  • Develop and implement marketing plan with a focus on driving article submissions, brand awareness and author engagement for Life Sciences.
  • Oversee the planning, execution, and optimization of marketing campaigns across various channels, including events, social media, digital and other 3rd party platforms.
  • Collaborate with internal and external stakeholders to achieve shared goals, including working with cross-functional teams to roll out China key initiatives.

Matching Summary

Match Score: 75

** Wiley is seeking a Marketing Executive to drive marketing initiatives for its Research business in China, focusing on life science journals. The ideal candidate will possess strong marketing skills, industry experience, and fluency in both English and Mandarin. **

Skills & Requirements

Must-have

  • Drive article submissions
  • Brand awareness
  • Author engagement
  • Marketing campaign execution
  • Data-driven insights

Nice-to-have

  • Transform knowledge into impact
  • Curiosity fuels progress
  • Voice shapes innovation
  • Ambition helps redefine
  • Obsesses over impact

Key Requirements

  • Master’s degree in Science or Marketing
  • 3+ years’ experience in publishing industry or marketing
  • Solid understanding of marketing principles
  • Proven success in managing multi-channel marketing campaigns
  • Proficiency in marketing tools
  • Proficiency in market research & data analysis
  • Fluent in English and Mandarin

Work Rights

Not specified

Tailored Resume

Cover Letter