Customer Planning & Activation Manager ( Trade Marketing Manager) - On Trade

Diageo PLC

Paris, France
Customer planning & activation
On-trade chr channel strategy
Brand visibility and distribution acceleration
As Customer Planning & Activation Manager, you will be responsible for defining and driving the activation strategy for the CHR channel for Diageo's spirits portfolio in France

Job Summary

  • As Customer Planning & Activation Manager, you will be responsible for defining and driving the activation strategy for the CHR channel for Diageo's spirits portfolio in France.
  • Your role will be to orchestrate large-scale activation plans in the CHR network with a clear objective: to accelerate distribution, brand visibility, and broad-scale prescription, in line with business priorities.
  • You will also be directly responsible for managing a team of 2 Customer Planning & Activation Executives, supporting them in plan execution and development.

Matching Summary

As Customer Planning & Activation Manager, you will be responsible for defining and driving the activation strategy for the CHR channel for Diageo's spirits portfolio in France.

Skills & Requirements

Must-have

  • Customer Planning & Activation
  • On-Trade CHR channel strategy
  • Brand visibility and distribution acceleration
  • Sales force activation tools development
  • Performance and P&L management
  • Cross-functional collaboration

Nice-to-have

  • Inclusive and diverse culture
  • Passion for customers and excellence
  • Agility and autonomy
  • Inspiring leadership style

Key Requirements

  • Minimum 5 years experience in trade marketing
  • CHR / beverages / FMCG experience preferred
  • Team management experience desired
  • Fluent French and professional English required

Work Rights

Not specified

Tailored Resume

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