SNAITECH SPA is seeking a CVM Churn & Cross Sell Specialist to enhance customer engagement and retention strategies within their online casino and betting operations. The ideal candidate will analyze player behavior and collaborate across teams to design and execute targeted campaigns, maximizing customer lifetime value
Job Summary
Support the design and execution of end-to-end CVM campaigns for churn online casino and betting players, driving reactivation, engagement and increase customer lifetime value.
Analyse player data to support customer segmentation and improve promotional targeting, timing, and mechanics in line with business needs.
Collaborate with Product, Marketing, Loyalty, IT, and Compliance teams to ensure promotions are delivered effectively and align with business objectives.
Matching Summary
Match Score: 85
SNAITECH SPA is seeking a CVM Churn & Cross Sell Specialist to enhance customer engagement and retention strategies within their online casino and betting operations. The ideal candidate will analyze player behavior and collaborate across teams to design and execute targeted campaigns, maximizing customer lifetime value.
Skills & Requirements
Must-have
Customer reactivation campaigns
Multi-product engagement
Player behavior analysis
Promotional campaign planning
KPI monitoring and reporting
Nice-to-have
Collaboration with cross-functional teams
Cost-effective campaign management
Continuous improvement of engagement strategies
Key Requirements
B2C online business experience
Understanding of online casino and sports betting
Strong analytical skills
Degree in Economics, Business, Marketing, Data Analytics, or related field