Campaign Manager, Digital And Direct Marketing, Singapore
AIG
Singapore, Singapore
Data-driven campaign marketing
End-to-end campaign lifecycle ownership
Direct-to-consumer marketing experience
This role involves driving revenue through direct-to-consumer marketing campaigns by translating complex insurance products into clear customer propositions
Job Summary
This role involves driving revenue through direct-to-consumer marketing campaigns by translating complex insurance products into clear customer propositions.
The successful candidate will own the entire campaign lifecycle from ideation to post-purchase engagement while managing communication touchpoints and revenue targets.
AIG offers a comprehensive Total Rewards Program focused on health, wellbeing, financial security, and professional development for its team members.
Matching Summary
This role involves driving revenue through direct-to-consumer marketing campaigns by translating complex insurance products into clear customer propositions.
Skills & Requirements
Must-have
Data-driven campaign marketing
End-to-end campaign lifecycle ownership
Direct-to-consumer marketing experience
Performance marketing optimization
Budget management and profitability tracking
Nice-to-have
Strategic thinking and execution balance
Strong numerical acumen and attention to detail
Willingness to test and refine strategies
Ability to work in fast-paced environment
Effective stakeholder relationship building
Key Requirements
Relevant experience in performance marketing
Direct-to-consumer marketing background
Professional certifications (BCP, PGI, HI) preferred