Senior Manager, Lifecycle Marketing - Betterhelp Business

Betterhelpcom

Remote
Base: $110,000 - $180,000; bonus/equity: eligible ...
Remote (with occasional travel to san jose, ca)
End-to-end customer journey
Full-funnel lifecycle strategy
Crm and lifecycle expertise
BetterHelp is seeking a Senior Manager for Lifecycle Marketing to lead engagement strategies for employer-sponsored and EAP-covered populations. The ideal candidate should have extensive experience in lifecycle marketing, particularly within the healthcare or benefits sectors, and possess strong analytical and leadership skills

Job Summary

  • BetterHelp is on a mission to remove traditional barriers to therapy and make mental health care more accessible to everyone.
  • You will own the lifecycle marketing strategy for employer and EAP partnerships, driving utilization, activation, engagement, and retention across covered populations.
  • The company offers remote work, competitive compensation, holistic perks including free therapy, excellent health coverage, and the chance to build something that changes lives.

Matching Summary

Match Score: 85

BetterHelp is seeking a Senior Manager for Lifecycle Marketing to lead engagement strategies for employer-sponsored and EAP-covered populations. The ideal candidate should have extensive experience in lifecycle marketing, particularly within the healthcare or benefits sectors, and possess strong analytical and leadership skills.

Salary

Base: $110,000 - $180,000; Bonus/Equity: Eligible for performance bonus; Benefits: Extensive benefits listed

Skills & Requirements

Must-have

  • End-to-end customer journey
  • Full-funnel lifecycle strategy
  • CRM and lifecycle expertise
  • Personalized and scalable journeys
  • Marketing mental health benefits
  • Segmentation strategies
  • Experimentation strategy

Nice-to-have

  • Startup DNA but fully backed
  • Involve in product and strategy
  • Positive and collaborative environment
  • Sustainable work/life balance

Key Requirements

  • 7+ years in lifecycle marketing
  • 2-3 years strategic/leadership capacity
  • Experience in B2B2C models
  • Experience building full-funnel programs
  • Strong CRM/automation platform expertise
  • Deep analytical mindset
  • Strong cross-functional leadership
  • Understanding of privacy/compliance

Work Rights

Not specified

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