Senior Media Bi Specialist

Nu

Sao Paulo, Brazil
On-site
Paid media performance analysis
Incrementality and experimentation
Sql and bi tools proficiency
Analyze awareness, consideration, and performance campaigns across paid media channels, connecting media metrics to real funnel and business outcomes

Job Summary

  • Analyze awareness, consideration, and performance campaigns across paid media channels, connecting media metrics to real funnel and business outcomes.
  • Connect paid media performance with product activation, usage, and revenue generation, supporting investment decisions with clear, data-backed insights focused on value and incrementality.
  • Our hybrid work model brings us to the office for one week every cycle, which may vary between one and three months.

Matching Summary

Analyze awareness, consideration, and performance campaigns across paid media channels, connecting media metrics to real funnel and business outcomes.

Skills & Requirements

Must-have

  • Paid media performance analysis
  • Incrementality and experimentation
  • SQL and BI tools proficiency
  • Cohort analysis and LTV
  • Applied statistics and experimental design
  • English proficiency

Nice-to-have

  • Experience with Google/Meta platforms
  • Fintech or digital growth background
  • Influencing budget allocation

Key Requirements

  • 5+ years of relevant experience
  • Strong hands-on paid media analysis
  • Proven incrementality/experimentation/attribution
  • Advanced SQL and BI tools
  • Solid cohort analysis, LTV, CAC, ROI
  • Strong applied statistics foundation
  • Translate complex analyses to insights
  • Business-oriented mindset
  • Proficiency in English

Work Rights

Not specified

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