Digital Acquisitions Lead

Barclays

Wilmington, DE, US
Digital marketing strategies
Website and social media management
Paid search campaigns
Develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms

Job Summary

  • Develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms.
  • Develop compelling and targeted content for various marketing channels, optimising of online content for search engines to improve organic search visibility and managing paid search campaigns for driving targeted traffic and conversion goals, as required.
  • Contribute or set strategy, drive requirements and make recommendations for change, plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures.

Matching Summary

Develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms.

Skills & Requirements

Must-have

  • Digital marketing strategies
  • Website and social media management
  • Paid search campaigns
  • Data analytics tools
  • Digital wallets and mobile payments
  • AI-driven acquisition strategies

Nice-to-have

  • Relationship-building skills
  • Emerging fintech technologies
  • Navigating fast-paced environments
  • Influencing skills

Key Requirements

  • Experience with digital wallets
  • Experience with Buy Now Pay Later
  • Experience with mobile payment ecosystems
  • Background in digital acquisitions
  • Experience with AI-driven acquisition strategies
  • Strong understanding of financial services
  • Global partnership dynamics
  • Forecasting and analytical skills

Work Rights

Not specified

Tailored Resume

Cover Letter