Lead, Shopper Insights - Elevation

KraftHeinz

National, US
Base: $141,500.00 - $176,900.00; bonus: performanc...
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10-12 years shopper insights experience
Advanced analytics and data integration
Senior executive influence capability
** Kraft Heinz is seeking a Lead for Shopper Insights within their Taste Elevation portfolio, focusing on the condiment, spoonables, and salad dressing categories. The ideal candidate will have extensive experience in shopper insights and a strong ability to influence enterprise strategy, driving category growth and enhancing shopper-centric thinking. **

Job Summary

  • This role defines the shopper insights strategy for Kraft Heinz's Taste Elevation portfolio to drive growth in highly competitive categories.
  • The successful candidate will translate complex shopper data into compelling narratives that influence pricing, promotion, and innovation decisions.
  • Kraft Heinz offers a total rewards philosophy including affordable healthcare, 401k matching, and flexible work arrangements to support diverse workforce needs.

Matching Summary

Match Score: 75

** Kraft Heinz is seeking a Lead for Shopper Insights within their Taste Elevation portfolio, focusing on the condiment, spoonables, and salad dressing categories. The ideal candidate will have extensive experience in shopper insights and a strong ability to influence enterprise strategy, driving category growth and enhancing shopper-centric thinking. **

Salary

Base: $141,500.00 - $176,900.00; Bonus: Performance-based bonus eligible; Benefits: Healthcare, 401k, Paid Time Off, and wellbeing programs

Skills & Requirements

Must-have

  • 10-12 years shopper insights experience
  • Advanced analytics and data integration
  • Senior executive influence capability
  • Food and beverage category expertise
  • Omnichannel retailer partnership skills

Nice-to-have

  • Master's degree in Marketing or Research
  • Experience with condiment and sauce categories
  • Proven track record of team leadership
  • Transformation and capability building experience
  • Strong storytelling and communication skills

Key Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • 10-12+ years of experience in shopper or consumer insights
  • Deep expertise in quantitative and qualitative research methods

Work Rights

Not specified

Tailored Resume

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