Develop the Brand strategy regarding strategic objectives, positioning, messaging, activity planning, communication, and its implementation for all relevant target groups
Job Summary
Develop the Brand strategy regarding strategic objectives, positioning, messaging, activity planning, communication, and its implementation for all relevant target groups.
Provide disciplinary and functional leadership, coaching, and individual development for Brand Managers.
Enjoy attractive pipeline and innovative products, individual development opportunities, and a focus on lifelong learning.
Matching Summary
Develop the Brand strategy regarding strategic objectives, positioning, messaging, activity planning, communication, and its implementation for all relevant target groups.
Skills & Requirements
Must-have
Brand strategy development
Cross-functional team leadership
Marketing budget management
Key External Expert relationship building
KPI identification and tracking
Nice-to-have
Entrepreneurial mindset
Breaking conventional thinking
Holistic patient approach
Commitment to sustainability
Key Requirements
Completed business, natural science, or comparable degree
Several years of strategic marketing experience
Ideally experience in other functions (esp. Sales) in the innovative pharmaceutical industry
First leadership experience in direct and indirect team leadership
In-depth market and customer knowledge in Specialty Care