Join Our Relationship Marketing Strategy Network At Merkle
Merkle
New York, US
Omnichannel strategies
First-party data
Personalized customer experiences
The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences
Job Summary
The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences.
You will craft omnichannel strategies spanning CRM, email, SMS, web, and mobile app to help clients unlock the value of their first-party data and transform it into personalized, connected customer experiences.
This team blends analytical rigor, creative problem-solving, and thought leadership, with a strong focus on 1:1 people-based marketing.
Matching Summary
The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences.
Skills & Requirements
Must-have
omnichannel strategies
first-party data
personalized customer experiences
1:1 people-based marketing
CRM, email, SMS, web, mobile app
Nice-to-have
analytical rigor
creative problem-solving
thought leadership
strategic and analytical thinking
curiosity about emerging technology
Key Requirements
Extensive experience developing omnichannel customer marketing or CRM strategies
Proven background working with first-party data, personalization, and 1:1 marketing programs
Understanding of segmentation methodologies, persona development, and customer journey design
Familiarity with Salesforce Marketing Cloud or similar enterprise marketing automation platforms