Senior Field Marketing Manager- Italy & Middle East
APPIAN CORPORATION
Milan, Italy
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B2b demand generation experience
Account based marketing execution
Financial services industry background
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The job posting is for a Senior Field Marketing Manager position at Appian Corporation, located in Milan, Italy, focusing on demand generation initiatives for the Italy and Middle East regions. The ideal candidate should possess strong B2B marketing experience, particularly in demand generation within the technology industry, and will be responsible for driving business growth through strategic marketing campaigns.
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Job Summary
The role focuses on driving business growth through strategic planning and execution of industry-wide and account-based marketing campaigns.
Appian is recognized as a Washington Post Top Workplace for seven consecutive years due to its employee-centric culture.
Candidates will oversee regional budget allocation and ROI accountability while collaborating with cross-functional teams to maximize impact.
Matching Summary
Match Score: 75
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The job posting is for a Senior Field Marketing Manager position at Appian Corporation, located in Milan, Italy, focusing on demand generation initiatives for the Italy and Middle East regions. The ideal candidate should possess strong B2B marketing experience, particularly in demand generation within the technology industry, and will be responsible for driving business growth through strategic marketing campaigns.
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Skills & Requirements
Must-have
B2B demand generation experience
Account Based Marketing execution
Financial Services industry background
Regional budget management skills
Sales and marketing alignment
Nice-to-have
Hands-on campaign execution capability
Strong stakeholder management skills
Passion for driving business impact
Strategic market insight translation
Key Requirements
Bachelor's degree in Marketing or Business Administration
4-6 years of B2B marketing experience
Proven track record in Financial Services demand generation
Experience with Account Based Marketing strategies