The Salesforce Marketing Cloud Specialist is responsible for the hands-on execution, configuration, and optimization of email and SMS campaigns within Salesforce Marketing Cloud
Job Summary
The Salesforce Marketing Cloud Specialist is responsible for the hands-on execution, configuration, and optimization of email and SMS campaigns within Salesforce Marketing Cloud.
This role builds and deploys templates, landing pages, automations, and customer journeys while managing data extensions, segmentation, subscriber models, and platform governance.
The specialist supports testing, release execution, troubleshooting, and post-deployment validation to ensure timely, accurate campaign delivery.
Matching Summary
The Salesforce Marketing Cloud Specialist is responsible for the hands-on execution, configuration, and optimization of email and SMS campaigns within Salesforce Marketing Cloud.
Skills & Requirements
Must-have
Salesforce Marketing Cloud configuration
Email and SMS campaign execution
AMPscript and CloudPages development
Data Extensions and segmentation
Automation Studio and Journey Builder
Nice-to-have
Agile methodologies
Cross-functional collaboration
Continuous improvement mindset
Multi-brand enterprise experience
Key Requirements
2+ years of Salesforce Marketing Cloud experience
Bachelor's degree in Marketing or Business preferred