The Manager, Retail Marketing Operations (RMO) leads marketing strategies and initiatives for up to 25 Lithia auto dealerships, focusing on driving quality traffic, enhancing customer loyalty, and achieving operational excellence
Job Summary
The Manager, Retail Marketing Operations (RMO) leads marketing strategies and initiatives for up to 25 Lithia auto dealerships, focusing on driving quality traffic, enhancing customer loyalty, and achieving operational excellence.
This role involves providing expert guidance to Store Leaders on building and executing marketing strategies aligned with the Customer Ecosystem, making data-driven recommendations based on customer behavior trends.
Lithia & Driveway offers competitive pay, comprehensive benefits including medical, dental, vision, 401(k), and employee stock purchase plan, fostering a culture of growth and empowerment.
Matching Summary
The Manager, Retail Marketing Operations (RMO) leads marketing strategies and initiatives for up to 25 Lithia auto dealerships, focusing on driving quality traffic, enhancing customer loyalty, and achieving operational excellence.
Salary
$80,000-$125,000 annually; Anticipated starting pay $80,000-$110,000; Benefits: Competitive pay, Medical, Dental and Vision Plans, Paid Holidays & PTO, Short and Long-Term Disability, Paid Life Insurance, 401(k) Retirement Plan, Employee Stock Purchase Plan, Lithia Learning Center, Vehicle Purchase Discounts, Wellness Programs
Skills & Requirements
Must-have
Drive quality traffic
Enhance customer loyalty
Achieve operational excellence
Data-driven marketing strategies
Leverage internal technology
Nice-to-have
Entrepreneurial high-performance culture
Growth powered by people
Constantly improving
Taking personal ownership
Having fun
Key Requirements
Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience
Strong understanding of automotive industry and marketing
Experience with Google Analytics, CRM Systems, Microsoft Office Suite
Proficiency in data analysis and ROI evaluation
High School graduate or equivalent, 18 years or older required