This role focuses on assessing the effectiveness of media campaigns across traditional and digital platforms to drive business outcomes
Job Summary
This role focuses on assessing the effectiveness of media campaigns across traditional and digital platforms to drive business outcomes.
The successful candidate will integrate diverse data sources including sales, consumer, and media data to provide a holistic view of marketing investments.
Haleon is a purpose-driven world-class consumer company committed to delivering better everyday health with humanity through its Win as One strategy.
Matching Summary
This role focuses on assessing the effectiveness of media campaigns across traditional and digital platforms to drive business outcomes.
Skills & Requirements
Must-have
10+ years marketing analytics experience
Media mix modeling and attribution models
Data integration from multiple sources
Advanced proficiency in SQL and BI tools
ROI analysis and budget allocation expertise
Nice-to-have
Experience with e-commerce or D2C models
Knowledge of econometrics and advanced techniques
Strong presentation skills for executive audiences
Familiarity with Programmatic and social channels
Agile working culture adaptability
Key Requirements
Bachelor's degree in business analytics or Data Science
10+ years hands-on experience in marketing analytics
Experience preferably in FMCG or consumer goods industry