The Zonal Demand Generation Manager is responsible for driving the DG strategy at the zonal level, ensuring its alignment with zonal business objectives
Job Summary
The Zonal Demand Generation Manager is responsible for driving the DG strategy at the zonal level, ensuring its alignment with zonal business objectives.
This role leads the planning and execution of crop-wise DG activities, optimizes resource allocation, and collaborates with cross-functional teams to deliver measurable outcomes in farmer engagement and liquidation.
Key Responsibilities include owning and driving DG ROI for the zone, leading KPIs like retention and conversion, and delivering liquidation targets for Crop Protection as per business plan through DG activities.
Matching Summary
The Zonal Demand Generation Manager is responsible for driving the DG strategy at the zonal level, ensuring its alignment with zonal business objectives.
Skills & Requirements
Must-have
Drive DG ROI
Deliver liquidation targets
Execute Annual DG Plan
Manage zonal DG budget
Farmer acquisition cost
Product launches
Digital and field platforms adoption
Nice-to-have
Customer insights
Critical thinking and problem-solving
Teamwork and customer service mentality
Strong interpersonal skills
Key Requirements
10 to 15 years’ experience in CP/pesticides management
Bachelors/Masters Degree in Agriculture
Experience of managing CP (Insecticides, Herbicides, Pesticides, Fungicides)
Previous work experience in Project Management, Operations