Digital/media Strategist

EverythingLubbock Com Nexstar Broadcasting Inc

Digital ecosystem knowledge (ott/ctv, programmatic, paid social, paid search, display/video)
Google ads, meta business manager, google analytics proficiency
Data-driven decision-making
You will play a key role on KXAN’s Advertising team—supporting tactical execution and implementation, contributing to client strategy, and helping analyze performance across a high-volume portfolio of advertisers

Job Summary

  • You will play a key role on KXAN’s Advertising team—supporting tactical execution and implementation, contributing to client strategy, and helping analyze performance across a high-volume portfolio of advertisers.
  • You’ll help bring full-funnel plans to life using tools like: Website Creation, SEO, SEM, Programmatic, OTT/CTV, Display, Pre-Roll, and Paid Social—often layered with the reach and storytelling power of TV and commercial production.
  • You’ll be joining a team that’s combining modern digital performance marketing with the reach, credibility, and creative horsepower of one of Austin’s most recognized media brands.

Matching Summary

You will play a key role on KXAN’s Advertising team—supporting tactical execution and implementation, contributing to client strategy, and helping analyze performance across a high-volume portfolio of advertisers.

Skills & Requirements

Must-have

  • Digital ecosystem knowledge (OTT/CTV, programmatic, paid social, paid search, display/video)
  • Google Ads, Meta Business Manager, Google Analytics proficiency
  • Data-driven decision-making
  • High-volume, fast-paced environment adaptability

Nice-to-have

  • Building process and sharpening strategy
  • Helping advertisers grow
  • Combining digital performance with media brand reach

Key Requirements

  • 2-4 years of experience in digital media strategy, paid media, digital sales support, or campaign management
  • Strong analytical and reporting skillset

Work Rights

Not specified

Tailored Resume

Cover Letter