Media Und Web Analyst (d/m/w)

Deutsche Bank

Frankfurt, Germany
Not specified; not specified; comprehensive benefi...
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Marketing media web analytics experience
Kpi framework definition and governance
Data visualization with power bi or tableau
** Deutsche Bank is seeking a Media and Web Analyst to enhance its marketing performance in the Private Clients division. The role involves developing and managing KPIs, analyzing campaign performance, and leveraging predictive analytics to drive decision-making. **

Job Summary

  • You are responsible for defining, consolidating, and governing a holistic KPI framework for Media, Web, and CX within the Private Banking division.
  • The role involves creating insightful dashboards and reports that enable data-driven decisions while utilizing predictive and AI-based analytics to forecast trends.
  • Deutsche Bank offers a comprehensive benefits package including mental health support, flexible working models, and financial security plans.

Matching Summary

Match Score: 75

** Deutsche Bank is seeking a Media and Web Analyst to enhance its marketing performance in the Private Clients division. The role involves developing and managing KPIs, analyzing campaign performance, and leveraging predictive analytics to drive decision-making. **

Salary

Not specified; Not specified; Comprehensive benefits including health checks, pension plans, and mobility support

Skills & Requirements

Must-have

  • Marketing Media Web Analytics experience
  • KPI Framework definition and governance
  • Data Visualization with Power BI or Tableau
  • Predictive and AI-driven analytics implementation
  • CLV model understanding and application

Nice-to-have

  • Strong stakeholder communication skills
  • Experience with Search and Paid media logics
  • Ability to work in a collaborative team environment
  • Fluency in German and English languages

Key Requirements

  • Completed university degree in Marketing, Media, Communication, or Economics
  • Proven experience in marketing, media, and web analytics
  • Very good German and English language skills

Work Rights

Not specified

Tailored Resume

Cover Letter