Arterra Wines Canada is seeking a Senior Manager for Digital Consumer Growth on an 18-month contract. The role involves managing P&L for digital channels, driving customer acquisition and retention strategies, and optimizing e-commerce performance
Job Summary
Own and manage the P&L for digital consumer growth, ensuring profitable revenue growth across DTC channels.
Lead performance marketing initiatives, including paid search, google and meta with a focus on scalable and profitable customer acquisition.
Establish and track KPIs such as revenue, margin, CAC, ROAS, LTV, and churn.
Matching Summary
Match Score: 85
Arterra Wines Canada is seeking a Senior Manager for Digital Consumer Growth on an 18-month contract. The role involves managing P&L for digital channels, driving customer acquisition and retention strategies, and optimizing e-commerce performance.
Salary
Base: $115,389.00 - $149,327.00; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
Digital consumer growth strategies
P&L ownership for digital channels
Performance marketing initiatives
Customer acquisition and retention
Data-driven audience segmentation
Nice-to-have
Thought leadership in digital growth
Cross-functional project leadership
Agency and partner management
Key Requirements
5+ years in digital marketing, e-commerce, or growth strategy
Direct P&L responsibility
Proven success in scaling digital revenue
Proficiency in Google Analytics, CRM platforms, and e-commerce tools
Bachelor's Degree in Business, Digital Marketing or related field