Senior Analyst, Marketing Analytics

Remote

Remote
Base: $52,600—$147,950 usd; bonus/equity: not spec...
Remote
B2b saas marketing analytics
Multi-touch attribution modeling
Top-of-the-funnel (tofu) streams
Remote is seeking a Senior Analyst for Marketing Analytics to lead strategic projects within their Revenue Operations team, focusing on B2B SaaS marketing strategies and attribution modeling. The role emphasizes collaboration, data-driven decision-making, and requires a strong technical background in analytics and reporting

Job Summary

  • As a Senior Analyst, Marketing Analytics, you will be the strategic engine behind our growth, shaping global marketing strategy and dictating investment decisions.
  • Key responsibilities include developing advanced attribution models, establishing frameworks for measuring all marketing channels, and building robust reporting for Share of Voice and brand sentiment.
  • This role offers the opportunity to drive the annual and quarterly planning process for marketing investments, build projected Lifetime Value (LTV) models, and mentor senior analysts.

Matching Summary

Match Score: 85

Remote is seeking a Senior Analyst for Marketing Analytics to lead strategic projects within their Revenue Operations team, focusing on B2B SaaS marketing strategies and attribution modeling. The role emphasizes collaboration, data-driven decision-making, and requires a strong technical background in analytics and reporting.

Salary

Base: $52,600—$147,950 USD; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • B2B SaaS marketing analytics
  • Multi-touch attribution modeling
  • Top-of-the-Funnel (TOFU) streams
  • Full-funnel reporting
  • Share of Voice (SoV) analysis
  • Snowflake, dbt, BI tools
  • Salesforce, HubSpot CRM

Nice-to-have

  • Experience working remotely
  • Automation and AI capabilities
  • Brand health reporting
  • Strategic communication with executives

Key Requirements

  • Extensive professional experience in marketing analytics
  • Professional fluency in English
  • Demonstrates strong automation and AI capabilities

Work Rights

Not specified

Tailored Resume

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