Marketing Segment Manager-business Banking & Hsa

Associated Banc-Corp

Base: $75,530.00 - $129,480.00 py; bonus/equity: c...
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Data-driven marketing plan development
Customer-focused campaign execution
Cross-functional team leadership
** Associated Banc-Corp is seeking a Marketing Segment Manager for their Business Banking and HSA divisions. The role focuses on developing strategic marketing plans that enhance customer relationships and drive revenue growth while fostering a culture of collaboration and innovation. **

Job Summary

  • The role leads the development and execution of strategic marketing plans that drive measurable growth and revenue for business banking segments.
  • Candidates will partner with senior leaders to analyze customer data, optimize targeting strategies, and deliver integrated campaigns across digital and print channels.
  • Associated Bank offers a collaborative environment with competitive salaries, comprehensive benefits including 401(k) and pension plans, and opportunities for professional development.

Matching Summary

Match Score: 75

** Associated Banc-Corp is seeking a Marketing Segment Manager for their Business Banking and HSA divisions. The role focuses on developing strategic marketing plans that enhance customer relationships and drive revenue growth while fostering a culture of collaboration and innovation. **

Salary

Base: $75,530.00 - $129,480.00 per year; Bonus/Equity: Competitive salaries with bonus benefits and incentives; Benefits: 401(k), Pension plans, paid volunteer time, employee stock purchase plan

Skills & Requirements

Must-have

  • Data-driven marketing plan development
  • Customer-focused campaign execution
  • Cross-functional team leadership
  • ROI analysis and business case building
  • Digital channel messaging consistency

Nice-to-have

  • Innovative customer acquisition approaches
  • Collaborative and inclusive culture fit
  • Continuous learning mindset
  • Strong analytical forecasting skills
  • Market dynamics understanding

Key Requirements

  • Bachelor's degree in Marketing, Finance, or related field
  • 4+ years of experience in marketing, analytics, finance, or product roles
  • Experience within banking or financial services industry
  • 2+ years of strong analytical experience including forecasting and budgeting
  • 2+ years of experience developing marketing strategies with measurable outcomes

Work Rights

Not specified

Tailored Resume

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