This role reports to the E‑commerce Strat Lead and is responsible for understanding client's ecom paid media business, studying benchmarks, category dynamics and retailer media plans/constructs
Job Summary
This role reports to the E‑commerce Strat Lead and is responsible for understanding client's ecom paid media business, studying benchmarks, category dynamics and retailer media plans/constructs.
Key responsibilities include creating/reviewing marketplace media plans, defining monthly measurement metrics, reviewing weekly performance and recommending optimizations, and building weekly/monthly performance decks.
The ideal candidate will have 7+ years in eCom media planning/buying with deep hands-on experience in retail media across marketplaces, strong understanding of Display ad inventory, and first-class negotiation skills.
Matching Summary
This role reports to the E‑commerce Strat Lead and is responsible for understanding client's ecom paid media business, studying benchmarks, category dynamics and retailer media plans/constructs.
Skills & Requirements
Must-have
eCom paid media business
retail media plans/constructs
monthly briefs, plan creation, approvals
performance review and optimization
negotiate and lock packages
streamline workflows and launch
planning, implementation, investment governance
Nice-to-have
pioneering agentic marketing platform
AI-driven media operating unit
creative personalization at scale
Open Intelligence
embrace WPP & WPP Media’s shared core values
Key Requirements
Minimum of 7+ years in eCom media planning/buying
Deep hands-on experience in retail media across marketplaces
Proficiency with marketplace consoles, Excel/Sheets