This role is crucial for the execution of aligned media strategies, optimizing campaigns, analyse data and ensuring that our media efforts align with specific objectives
Job Summary
This role is crucial for the execution of aligned media strategies, optimizing campaigns, analyse data and ensuring that our media efforts align with specific objectives.
The candidate needs strong technical knowledge of biddable media platforms with strong emphasis on client interaction and communication about tactical plan and performance.
WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
Matching Summary
This role is crucial for the execution of aligned media strategies, optimizing campaigns, analyse data and ensuring that our media efforts align with specific objectives.
Skills & Requirements
Must-have
Social, Search, and Programmatic media
Biddable media platforms
Client interaction and communication
Data-driven decision-making
Google, Meta, Tiktok, DV360 platforms
Nice-to-have
AI-driven media operating unit
Creative personalization at scale
Test and learn mindset
Interpersonal skills for relationships
Key Requirements
Minimum 0-1 years of relevant work experience
Proficient in data and analytics tools (GA4, MMP, CAPI, CRM Integration etc.)
Ability to work independently and manage multiple projects