The role involves planning and executing quarterly lifecycle campaigns targeting priority customer segments with personalized messaging
Job Summary
The role involves planning and executing quarterly lifecycle campaigns targeting priority customer segments with personalized messaging.
Candidates will build and optimize automated campaign journeys using Salesforce Marketing Cloud to improve retention and conversion outcomes.
The position requires managing campaign budgets, coordinating rewards fulfillment, and collaborating cross-functionally with Analytics and Business Development teams.
Matching Summary
Match Score: 85
The role involves planning and executing quarterly lifecycle campaigns targeting priority customer segments with personalized messaging.
Skills & Requirements
Must-have
3 years marketing experience
Salesforce Marketing Cloud expertise
Campaign project management skills
CRM or Lifecycle Growth focus
Budget management and reconciliation
Nice-to-have
Cross-functional collaboration abilities
Data privacy review experience
Vendor coordination capabilities
Analytical insight generation
Stakeholder alignment skills
Key Requirements
3 years of working experience in Marketing
Experience with marketing automation software
Proven campaign and project management capabilities