Associate Manager, Audience Development (def Jam & Island)

Universal Music Group

New York, United States
Base: $66,300 - $116,245; bonus/equity: not specif...
On-site
Omni channel campaigns
Email and sms marketing
Customer engagement
Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV

Job Summary

  • Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV.
  • Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions.
  • Partner with cross-functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies.

Matching Summary

Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV.

Salary

Base: $66,300 - $116,245; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, and vision coverage, Fertility coverage, Wellbeing reimbursements, Student Loan Repayment Assistance and Tuition Reimbursement, 401(k) with 100% immediate vesting, Flexible Paid Time Off (PTO), 2-weeks paid Winter Break, 10 Company Holidays, Summer Fridays, Generous paid parental leave

Skills & Requirements

Must-have

  • omni channel campaigns
  • email and SMS marketing
  • customer engagement
  • lifecycle marketing
  • performance optimization
  • audience segmentation
  • hip hop and R&B music genres

Nice-to-have

  • entrepreneurial mindset
  • dynamic, unstructured environment
  • collaboration cross-functionally

Key Requirements

  • 2-5 years of experience in email marketing
  • Expertise in email and SMS marketing best practices
  • Strong analytical skills
  • Experience with personalization
  • Excellent organizational and project management skills
  • Must have a 'can do' attitude
  • Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required

Work Rights

Not specified

Tailored Resume

Cover Letter