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Absa is seeking a Senior Manager of Product Marketing to lead efforts in promoting credit card and lending products, focusing on driving customer engagement and commercial outcomes through effective storytelling and marketing strategies. The ideal candidate should possess strong marketing leadership skills, with a focus on both brand storytelling and measurable revenue generation.
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Job Summary
This role empowers Africa's future by effectively positioning credit card and lending products to drive high-quality application inflow.
The successful candidate will own the customer engagement narrative, balancing brand storytelling with strict lower-funnel performance discipline.
Key responsibilities include driving ATL and BTL campaigns, optimizing funnel conversion rates, and delivering clear value propositions for new digital capabilities.
Matching Summary
Match Score: 75
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Absa is seeking a Senior Manager of Product Marketing to lead efforts in promoting credit card and lending products, focusing on driving customer engagement and commercial outcomes through effective storytelling and marketing strategies. The ideal candidate should possess strong marketing leadership skills, with a focus on both brand storytelling and measurable revenue generation.
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Skills & Requirements
Must-have
Credit Card and lending product marketing
Funnel quality and conversion optimization
Campaign tracking and ROI analysis
Cross-functional collaboration skills
Digital marketing execution support
Nice-to-have
Strong creative storytelling instincts
Ability to navigate ambiguity
Experience influencing without authority
Commercially minded leadership approach
Deep understanding of customer segments
Key Requirements
Bachelors Degree in Business, Commerce or Management Studies
Professional Qualifications in relevant field
Experience with CVM and segment-specific targeting
Work Rights
Preference given to designated groups per Employment Equity Act