Maintain and increase the facility’s census by directing public relations and marketing programs and providing community information about the facility and its services
Job Summary
Maintain and increase the facility’s census by directing public relations and marketing programs and providing community information about the facility and its services.
Ensure compliance with privacy rules by developing and maintaining policies governing the release of information about residents, employees, and the facility.
Establish and maintain strong internal and external communications, including liaison with families, community leaders, and media, while supporting departmental training and emergency communication efforts.
Matching Summary
Maintain and increase the facility’s census by directing public relations and marketing programs and providing community information about the facility and its services.
Skills & Requirements
Must-have
marketing and public relations programs
policy and procedure development
customer satisfaction survey tracking
confidentiality of resident care information
internal communications management
supervisory responsibilities
Microsoft Suite proficiency
Nice-to-have
community and civic group liaison
creative support for resident programs
emergency public relations management
budget preparation and resource allocation
in-service training assistance
calm and positive facility environment
Key Requirements
Bachelor’s Degree or equivalent experience
Five years healthcare marketing experience
Proficiency in Microsoft Suite
Supervisory experience
Ability to interpret business and regulatory documents