Mid-weight Influencer Strategist

Dentsu

Sandton, South Africa
3-5 years influencer marketing experience
South african creator landscape knowledge
Social listening tools proficiency
This role involves translating brand objectives into culturally relevant influencer strategies that drive measurable engagement

Job Summary

  • This role involves translating brand objectives into culturally relevant influencer strategies that drive measurable engagement.
  • The strategist will leverage social listening tools to identify emerging creators and map ecosystems across TikTok, Instagram, and YouTube.
  • Success requires designing full-funnel campaign approaches and optimizing content based on performance insights.

Matching Summary

This role involves translating brand objectives into culturally relevant influencer strategies that drive measurable engagement.

Skills & Requirements

Must-have

  • 3-5 years influencer marketing experience
  • South African creator landscape knowledge
  • Social listening tools proficiency
  • Campaign funnel planning expertise
  • Performance measurement and KPI definition

Nice-to-have

  • Strong storytelling and presentation skills
  • Experience with client presentations
  • Ability to simplify complex data
  • Cultural intelligence and trend awareness
  • Cross-functional team collaboration

Key Requirements

  • 3-5 years in influencer or digital strategy
  • Proven experience working with creators
  • Deep understanding of South African market

Work Rights

Not specified

Tailored Resume

Cover Letter