**
Snap Finance is seeking a Digital Paid Specialist to manage and optimize paid acquisition campaigns across B2C and B2B channels. The role requires hands-on experience in paid media, strong analytical skills, and a commitment to data-driven decision-making, with a focus on achieving campaign efficiency and growth.
**
Job Summary
The role involves executing and optimizing paid campaigns for both consumer originations and merchant acquisition to drive qualified traffic.
Snap Finance offers a value-based culture with generous benefits including medical coverage, 401K matching, and company-paid volunteer time.
Candidates will work closely with analytics, creative, and compliance partners to ensure regulatory adherence and improve return on ad spend.
Matching Summary
Match Score: 75
**
Snap Finance is seeking a Digital Paid Specialist to manage and optimize paid acquisition campaigns across B2C and B2B channels. The role requires hands-on experience in paid media, strong analytical skills, and a commitment to data-driven decision-making, with a focus on achieving campaign efficiency and growth.
**
Skills & Requirements
Must-have
3 to 5 years paid media experience
Google Ads and Meta platform management
B2C and B2B campaign ownership
CAC and ROAS target management
Conversion tracking and UTM structure
Nice-to-have
Structured testing hypothesis approach
Cross-functional collaboration skills
Growth mindset with strategic ownership
Clear documentation of test results
Key Requirements
3 to 5 years hands-on paid media experience
Direct ownership of campaign execution across at least two platforms
Experience running campaigns for B2C and B2B audiences