Prior experience working within a centralized exchange environment
Mastery of both english and mandarin languages
Demonstrated history managing professional twitter/x profiles
Hyphen Connect is seeking a Social Media Lead to manage global social media strategy and execution, particularly on Twitter/X, for a leading digital asset exchange. The ideal candidate will have a strong background in Web3, experience within a Centralized Exchange environment, and be bilingual in English and Mandarin
Job Summary
The company is hiring a Social Media Lead to own global social strategy and execution across multiple platforms for a top-tier digital asset exchange.
This role requires designing a robust Twitter roadmap, producing high-impact visual assets like viral memes and short-form videos, and managing daily community interactions.
Candidates must have mandatory prior experience in a Centralized Exchange (CEX) environment and possess bilingual proficiency in English and Mandarin.
Matching Summary
Match Score: 85
Hyphen Connect is seeking a Social Media Lead to manage global social media strategy and execution, particularly on Twitter/X, for a leading digital asset exchange. The ideal candidate will have a strong background in Web3, experience within a Centralized Exchange environment, and be bilingual in English and Mandarin.
Skills & Requirements
Must-have
Prior experience working within a Centralized Exchange environment
Mastery of both English and Mandarin languages
Demonstrated history managing professional Twitter/X profiles
Nice-to-have
Natural instinct for meme-driven communication
Deep understanding of Gen Z behaviors and preferences
Sophisticated grasp of decentralized communities
Key Requirements
Mandatory prior CEX industry experience
Bilingual fluency in English and Mandarin
Proficiency with standard social media analytics tools