Lead Digital Project Manager – Salesforce Marketing Cloud

Caterpillar Inc.

Base: $128,470.00 - $192,710.00; bonus/equity: inc...
Onsite (5 days a week)
Salesforce marketing cloud expertise
Customer journey creation and optimization
Standardize templates and workflows
Caterpillar Inc. is seeking a Lead Digital Project Manager for Salesforce Marketing Cloud, who will integrate strategic planning and technical implementation of digital marketing solutions. The ideal candidate will possess expertise in Salesforce Marketing Cloud, with relevant certifications and experience in digital marketing, particularly within the heavy machinery sector. This role requires strong communication and collaboration skills to effectively engage with various stakeholders

Job Summary

  • Own the creation, maintenance, and optimization of customer journeys in Salesforce Marketing Cloud, standardizing templates and workflows to reduce dealer burden and accelerate onboarding.
  • Operationalize solutions designed for scalability, supporting Caterpillar’s global footprint and diverse market needs, while driving consistency among dealer marketing automation journeys.
  • Join a global team at Caterpillar Inc., a Fortune 100 leader, and leverage development opportunities with emerging technologies in an inclusive environment.

Matching Summary

Match Score: 85

Caterpillar Inc. is seeking a Lead Digital Project Manager for Salesforce Marketing Cloud, who will integrate strategic planning and technical implementation of digital marketing solutions. The ideal candidate will possess expertise in Salesforce Marketing Cloud, with relevant certifications and experience in digital marketing, particularly within the heavy machinery sector. This role requires strong communication and collaboration skills to effectively engage with various stakeholders.

Salary

Base: $128,470.00 - $192,710.00; Bonus/Equity: Incentive bonus; Benefits: Medical, dental, vision, PTO, 401(k), HSA, FSA, Health Lifestyle Programs, EAP, Voluntary Benefits, Career Development, Disability, Life Insurance, Parental Leave, Adoption Benefits, Tuition Reimbursement

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud expertise
  • Customer journey creation and optimization
  • Standardize templates and workflows
  • Operationalize scalable solutions
  • Drive consistency among dealer journeys
  • Ensure opt-in and exclusion compliance

Nice-to-have

  • Collaborate with business partners
  • Build consensus and drive change
  • Inclusive and passionate environment
  • Contribute to a reduced-carbon future

Key Requirements

  • Salesforce Marketing Cloud Engagement Developer Certification
  • Salesforce Marketing Cloud Engagement Consultant Certification
  • Bachelor’s degree in Marketing, Digital Media, Computer Science, Business Administration, or related field
  • Demonstrated expertise in Salesforce Marketing Cloud
  • Experience scaling digital products for enterprise or global use
  • Strong knowledge of digital marketing compliance and governance

Work Rights

Not specified

Tailored Resume

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