Inspire Brands is seeking an Audience Planning Intern to support the newly established Audience Planning team in Atlanta, Georgia. The intern will assist in developing, executing, and optimizing audience segments across various paid media channels while working collaboratively with the team
Job Summary
Audience Planning is a new function at Inspire meant to be the strategic bridge between Consumer Strategy from our brands, and Media Strategy from our central media team.
The Audience Planning Intern will help support the Manager and the broader Audience Planning team in the audience development process across all six brands, tracking audience builds and contributing to department projects.
The Audience Planning team is responsible for developing, executing, measuring, and optimizing audience segments across paid channels.
Matching Summary
Match Score: 85
Inspire Brands is seeking an Audience Planning Intern to support the newly established Audience Planning team in Atlanta, Georgia. The intern will assist in developing, executing, and optimizing audience segments across various paid media channels while working collaboratively with the team.
Skills & Requirements
Must-have
tracking audience builds
paid media channels
Microsoft Excel and PowerPoint skills
oral and written communication skills
analytical and strategic
attention to detail
Nice-to-have
understanding of the media landscape
basic understanding of business and media metrics
organized self-starter
capacity to learn quickly
sense of curiosity
Key Requirements
junior or senior year of college
degree in Advertising, Marketing, Business or similar