Analytics and Insights is accountable for ensuring that we are translating business and communication objectives into an actionable and measurable media framework for the client
Job Summary
Analytics and Insights is accountable for ensuring that we are translating business and communication objectives into an actionable and measurable media framework for the client.
This role is responsible for analysing trends and data in order to effectively develop both innovative and practical solutions for client.
Assist in developing, updating, and generating data for Interactive Dashboards and keep up to date in using media measurement tools.
Matching Summary
Analytics and Insights is accountable for ensuring that we are translating business and communication objectives into an actionable and measurable media framework for the client.
Skills & Requirements
Must-have
media framework development
data analysis and interpretation
channel evaluation and selection
target market insights
KPI analysis
competitive media monitoring
quantitative and qualitative insight
media measurement tools
Nice-to-have
predict market dynamics
innovative and practical solutions
transformational growth
Key Requirements
At least 6 years of through-the-line media experience
Minimum of 4 years of experience in media analytics
Familiar with online and social media platforms
Strong analytical and numeracy abilities
Skilled in industry related research and stats tools
Good understanding of SEO and digital marketing
Strong up to date understanding of tracking and tagging, attribution modelling, behavioral marketing, database modelling, retargeting, addressability, viewability, brand safety