Director, Martech Strategy & Activation

MLB

New York, United States
Base: $155,000-$190,000; bonus: yes; benefits: com...
On-site
7+ years marketing technology experience
Customer data platform (cdp) expertise
Data clean room implementation
This role serves as the primary translator between marketing goals and technical execution to optimize the automation ecosystem

Job Summary

  • This role serves as the primary translator between marketing goals and technical execution to optimize the automation ecosystem.
  • The position is responsible for managing daily operations of AdTech and MarTech tools to maximize the value of first-party fan data.
  • MLB offers a competitive benefits package including company-contributed 401K, paid parental leave, and free access to baseball games.

Matching Summary

This role serves as the primary translator between marketing goals and technical execution to optimize the automation ecosystem.

Salary

Base: $155,000-$190,000; Bonus: Yes; Benefits: Competitive package including 401K, PTO, and ticket access

Skills & Requirements

Must-have

  • 7+ years marketing technology experience
  • Customer Data Platform (CDP) expertise
  • Data clean room implementation
  • Email, SMS, Push, and paid media activation
  • Translation between business and technical teams

Nice-to-have

  • Familiarity with Agentic AI workflows
  • Experience with synthetic data or contextual intelligence
  • Proven track record in platform innovation
  • Strong governance and privacy compliance knowledge

Key Requirements

  • 4-year degree in marketing, business, or data science
  • 7+ years of experience in marketing technology or digital strategy
  • Solid understanding of GDPR and CCPA data privacy regulations

Work Rights

Not specified

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