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AstraZeneca is seeking a Marketing Manager in Shanghai to lead brand strategy, coordinate marketing campaigns, and conduct market analysis for their products. The ideal candidate will have a strong understanding of customer insights, communication skills, and the ability to execute marketing plans effectively.
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Job Summary
The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives.
Candidates must coordinate critical external stakeholder activities including advisory boards, symposia, and CME events while monitoring implementation against market growth metrics.
The position involves deep collaboration with sales, medical, and regulatory teams to create effective selling tools and promotional campaigns.
Matching Summary
Match Score: 75
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AstraZeneca is seeking a Marketing Manager in Shanghai to lead brand strategy, coordinate marketing campaigns, and conduct market analysis for their products. The ideal candidate will have a strong understanding of customer insights, communication skills, and the ability to execute marketing plans effectively.
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Skills & Requirements
Must-have
Deep understanding of customer insights
Develop brand plan and execution strategy
Coordinate advisory boards and symposia
Analyze market data and research findings
Manage agency proposals and projects
Nice-to-have
Strong cross-functional communication skills
Ability to influence key stakeholders
Strategic thinking for long-range planning
Experience with medical and regulatory teams
Key Requirements
Knowledge of national healthcare and regulatory environment
Understanding of NRDL/PRDL access environments
Proficiency in analyzing epidemiology and treatment maps