Senior Strategist – Media Performance

gmoshawa.ca

Hybrid
Paid media performance analysis
Develop measurement frameworks
Synthesize cross-channel analytics
Lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem

Job Summary

  • Lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem.
  • Partner with various teams to develop and execute measurement frameworks, synthesize cross-channel analytics, and deliver actionable insights.
  • Deliver compelling presentations and dashboards that align with business objectives and influence senior stakeholders.

Matching Summary

Lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem.

Skills & Requirements

Must-have

  • paid media performance analysis
  • develop measurement frameworks
  • synthesize cross-channel analytics
  • deliver actionable insights
  • digital analytics platforms expertise
  • SQL proficiency for large datasets

Nice-to-have

  • creative measurement experience
  • brand equity analysis
  • demand space activation
  • Python for data analysis
  • Azure and Databricks experience

Key Requirements

  • 6+ years in media strategy, marketing analytics, MMM, attribution modeling, or performance measurement
  • Bachelor’s degree in Marketing, Business Analytics, Communications, or related field
  • Experience creating and managing dashboards in Power BI
  • Experience working with media and creative agencies

Work Rights

Not specified

Tailored Resume

Cover Letter