Responsable Strategie Marketing Digital & Vidéo - The Orchard
Sony Music Entertainment
France, France
On-site
Digital marketing campaign management
Crm strategy execution
Video content audit and analysis
The role involves creating and executing always-on digital marketing campaigns to generate visibility and awareness for labels and artists in France
Job Summary
The role involves creating and executing always-on digital marketing campaigns to generate visibility and awareness for labels and artists in France.
The candidate will manage The Orchard France Instagram account and work closely with the Senior Manager, Marketing Strategy.
The position requires collaboration with internal and external partners to develop innovative marketing activations and foster fan community relationships.
Matching Summary
The role involves creating and executing always-on digital marketing campaigns to generate visibility and awareness for labels and artists in France.
Skills & Requirements
Must-have
Digital marketing campaign management
CRM strategy execution
Video content audit and analysis
Social media account management
Data-driven marketing decisions
Audience development and engagement
Nice-to-have
Creative campaign conceptualization
Cross-department collaboration
Problem-solving and agility
Passion for independent music
Multilingual communication skills
Key Requirements
Minimum 2 years experience in label or distribution
Strong knowledge of artist and label services
Fluent English proficiency
Experience managing frontline and catalogue content