Senior Manager, Integrated Marketing Experience (imx) - Social, Owned Digital (philippines)

Coca-Cola HBC AG

Taguig City, Philippines
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Organic social and owned digital execution roadmap
First-party data capture and journey orchestration
Social and influencer strategy
** Coca-Cola HBC AG is seeking a Senior Manager for Integrated Marketing Experience (IMX) in Taguig City, Philippines. The role focuses on managing organic social and owned digital channels to drive community engagement, first-party data collection, and revenue growth through innovative marketing strategies. **

Job Summary

  • Activate connected organic social and owned digital journeys that turn attention into first-party data, relationships, and revenue across all brands.
  • Own the in-market organic social and owned digital execution roadmap, operating social platforms, owned ecosystems, and CRM journeys as performance channels.
  • Drive innovation through social commerce, AI, automation, personalization, and emerging platforms.

Matching Summary

Match Score: 75

** Coca-Cola HBC AG is seeking a Senior Manager for Integrated Marketing Experience (IMX) in Taguig City, Philippines. The role focuses on managing organic social and owned digital channels to drive community engagement, first-party data collection, and revenue growth through innovative marketing strategies. **

Skills & Requirements

Must-have

  • organic social and owned digital execution roadmap
  • first-party data capture and journey orchestration
  • social and influencer strategy
  • community growth and conversion
  • content-to-conversion system

Nice-to-have

  • driving innovation through social commerce
  • continuous learning and improvement
  • data- and tech-enabled precision marketing

Key Requirements

  • 8+ years in social, digital, content, CRM, or performance-driven marketing roles
  • Proven experience working in matrix, cross-functional environments
  • Experience executing first-party data acquisition, retargeting, personalization, and performance optimization

Work Rights

Not specified

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