Pubg Mobile品牌经理-玩法推广方向

Tencent

Not specified
Marketing strategy development
Campaign planning and execution
Overseas brand event management
Tencent is seeking a Brand Manager for PUBG MOBILE with a focus on gameplay promotion, responsible for developing marketing strategies and executing campaigns. The ideal candidate should have over five years of experience in marketing and a strong understanding of both domestic and international gaming markets

Job Summary

  • Responsible for PUBG MOBILE's marketing and promotion, focusing on gameplay promotion, developing marketing strategies based on new gameplay trends, planning key promotion campaigns, and executing them.
  • Lead overseas brand events, understand target markets, identify marketing opportunities, flexibly mobilize resources, effectively manage project progress, and deliver activities and content that players' communities love.
  • Combine marketing promotion, product conversion, and user research data to review promotion effectiveness and optimize subsequent promotion work.

Matching Summary

Match Score: 85

Tencent is seeking a Brand Manager for PUBG MOBILE with a focus on gameplay promotion, responsible for developing marketing strategies and executing campaigns. The ideal candidate should have over five years of experience in marketing and a strong understanding of both domestic and international gaming markets.

Skills & Requirements

Must-have

  • Marketing strategy development
  • Campaign planning and execution
  • Overseas brand event management
  • Market trend analysis
  • Cross-functional team collaboration

Nice-to-have

  • Deep understanding of game culture
  • Passion for gaming
  • Adaptability to new trends
  • Open-minded cross-cultural communication

Key Requirements

  • 5+ years of marketing and promotion planning experience
  • Proficiency in marketing execution and evaluation
  • Fluent English for work
  • Overseas game publishing experience
  • Strong business growth orientation
  • Data-driven and user research awareness

Work Rights

Not specified

Tailored Resume

Cover Letter