User Acquisition Lead

Tencent

Not specified
5+ years domestic mobile game ad experience
2+ years team management experience
Deep understanding of domestic media algorithms
Tencent's Level Infinite is seeking a User Acquisition Lead to develop and execute marketing strategies for mobile, PC, and console games. The ideal candidate should have over five years of experience in mobile game marketing, with a focus on team management and innovative user growth tactics

Job Summary

  • The role involves leading the domestic user acquisition team for Level Infinite's popular games like PUBG MOBILE and Honor of Kings.
  • Candidates must possess deep expertise in domestic media platforms such as Ocean Engine, Tencent Ads, and Kuaishou to optimize budget allocation.
  • The position requires driving efficiency through AI technologies and establishing standardized, intelligent processes for the advertising team.

Matching Summary

Match Score: 85

Tencent's Level Infinite is seeking a User Acquisition Lead to develop and execute marketing strategies for mobile, PC, and console games. The ideal candidate should have over five years of experience in mobile game marketing, with a focus on team management and innovative user growth tactics.

Skills & Requirements

Must-have

  • 5+ years domestic mobile game ad experience
  • 2+ years team management experience
  • Deep understanding of domestic media algorithms
  • Experience with AIGC in advertising
  • Brand and performance marketing integration

Nice-to-have

  • Strong crisis management skills
  • Resource coordination capabilities
  • High-pressure environment adaptability
  • Innovative growth strategy development

Key Requirements

  • 5+ years domestic mobile game ad experience
  • 2+ years team management experience
  • Proven track record in ROI optimization

Work Rights

Not specified

Tailored Resume

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