This leadership role drives the expansion of group retail consumer marketing strategy beyond Singapore into Malaysia, Thailand, Indonesia, and Vietnam
Job Summary
This leadership role drives the expansion of group retail consumer marketing strategy beyond Singapore into Malaysia, Thailand, Indonesia, and Vietnam.
The role focuses on transforming marketing through digital, AI, and machine learning technologies while ensuring governance and effective communication.
It involves maximizing marketing productivity and efficiencies by leveraging marketing technology investments and improving operational processes.
Matching Summary
This leadership role drives the expansion of group retail consumer marketing strategy beyond Singapore into Malaysia, Thailand, Indonesia, and Vietnam.
Skills & Requirements
Must-have
Regional marketing strategy leadership
Performance marketing expertise
Marketing technology implementation
Digital marketing and AI integration
Agency management and collaboration
Marketing governance and controls
Nice-to-have
Strong communication and presentation skills
Ability to navigate complex matrix organizations
Experience in financial services or media agency
Strategic and executional capability
Cross-market marketing alignment
Key Requirements
More than 12 years marketing experience
Experience in regional marketing roles preferred
Strong grasp of marketing strategy and agency management
Direct experience with Adobe Marketing Cloud or equivalent
Experience with AppsFlyer and Google/Facebook media tools