Supports execution of go-to-market approaches for a designated portfolio encompassing products, solutions, and services, aligning with the overarching business strategy and marketing objectives
Job Summary
Supports execution of go-to-market approaches for a designated portfolio encompassing products, solutions, and services, aligning with the overarching business strategy and marketing objectives.
Coordinates New Product Introductions (NPIs), ensuring alignment of marketing strategies and operational execution to optimize market penetration, customer adoption, and overall market leadership.
Develops category-specific omni-channel experiences and shopper journeys, concentrating on defining "where to play" and "how to win" to achieve the prioritized strategic business objectives.
Matching Summary
Supports execution of go-to-market approaches for a designated portfolio encompassing products, solutions, and services, aligning with the overarching business strategy and marketing objectives.
Skills & Requirements
Must-have
execute go-to-market approaches
coordinate New Product Introductions
develop business plan for sub-category
omni-channel experiences and shopper journeys
market analysis and segmentation
Nice-to-have
creative thinking with strong execution
action-oriented mindset
attention to detail
problem-solving skills
Key Requirements
Bachelor's / Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent
Minimum 5 years of experience with Bachelor's
Experience in Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent
High level of autonomy
Solid experience in marketing strategy development and execution
Comfortable working in a cross-functional, international setup