This role accelerates growth for iconic brands like Panadol, Sensodyne, and Centrum by leading lower-funnel and retail media strategies across multiple markets
Job Summary
This role accelerates growth for iconic brands like Panadol, Sensodyne, and Centrum by leading lower-funnel and retail media strategies across multiple markets.
The successful candidate will drive high-impact performance campaigns across retailer media networks, paid social, and TikTok commerce ecosystems to deliver measurable business growth.
Haleon offers an agile working culture with a focus on diversity, equity, and inclusion, allowing employees to shape the future of commerce within a purpose-driven organization.
Matching Summary
This role accelerates growth for iconic brands like Panadol, Sensodyne, and Centrum by leading lower-funnel and retail media strategies across multiple markets.
Skills & Requirements
Must-have
Lower-funnel performance media strategy
TikTok lower-funnel activation experience
Retailer media network management
ROAS optimization and budget pacing
Cross-functional stakeholder collaboration
Nice-to-have
Mandarin language capability
Healthcare or FMCG industry background
Test-and-learn culture mindset
Agency partnership management skills
Southeast Asia market expertise
Key Requirements
Bachelor's degree in business, Marketing, Media or related discipline
Years of experience in performance media and eCommerce marketing
Strong expertise in lower-funnel performance media planning and execution