Karbon is seeking a Director of Performance Marketing to drive its paid and digital growth strategies, particularly focusing on AI-native approaches. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in performance marketing, and a strong understanding of AI's application in the field
Job Summary
Karbon is the global leader in AI-powered practice management software seeking a Director to lead its paid and digital growth engine.
The role demands a leader who actively builds strategy for AI-native surfaces, including generative engine optimization and agentic search channels.
Candidates must champion AI adoption to build workflows that allow a lean team to scale output without proportional headcount growth.
Matching Summary
Match Score: 85
Karbon is seeking a Director of Performance Marketing to drive its paid and digital growth strategies, particularly focusing on AI-native approaches. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in performance marketing, and a strong understanding of AI's application in the field.
Skills & Requirements
Must-have
8+ years performance marketing experience
3+ years senior leadership in B2B SaaS
Deep B2B vertical SaaS marketing expertise
Proven practitioner of AI in marketing daily
Expertise in AI-native and agentic search strategies
Experience managing multi-million dollar budgets
Website performance and CRO ownership
Nice-to-have
Experience in accounting or practice management software
Strong cross-functional leadership skills
Clear communication with executive stakeholders
Fostering culture of intelligent experimentation
Key Requirements
8+ years of performance marketing experience
3+ years in a senior leadership role
Deep B2B vertical SaaS experience required
Demonstrable expertise in GEO, AEO, and agentic search