Retail Marketing Manager (south Fl)

Lithia & Driveway

Miami, FL, US
Base: $80,000-$125,000 annually; starting pyy: $80...
Not specified (assumed to be hybrid based on travel requirements)
Bachelor's degree in business or marketing
Strong understanding of automotive industry
Experience with google analytics and crm systems
Lithia & Driveway is seeking a Retail Marketing Manager to lead marketing strategies for up to 25 dealerships in South Florida, focusing on customer loyalty, operational excellence, and data-driven marketing initiatives. The role requires strong automotive industry knowledge and proficiency in analytics, alongside a culture of personal ownership and team empowerment

Job Summary

  • This role leads marketing strategies for up to 25 Lithia auto dealerships to drive quality traffic and enhance customer loyalty.
  • The position requires leveraging data analytics and internal reporting tools like the Customer Ecosystem Scorecard to measure success.
  • Candidates will benefit from best-in-class industry benefits including medical plans, 401(k), and vehicle purchase discounts.

Matching Summary

Match Score: 85

Lithia & Driveway is seeking a Retail Marketing Manager to lead marketing strategies for up to 25 dealerships in South Florida, focusing on customer loyalty, operational excellence, and data-driven marketing initiatives. The role requires strong automotive industry knowledge and proficiency in analytics, alongside a culture of personal ownership and team empowerment.

Salary

Base: $80,000-$125,000 annually; Starting pay: $80,000-$110,000; Benefits: Medical, Dental, Vision, 401(k), PTO

Skills & Requirements

Must-have

  • Bachelor's degree in Business or Marketing
  • Strong understanding of automotive industry
  • Experience with Google Analytics and CRM Systems
  • Proficiency in data analysis and ROI evaluation
  • Ability to travel up to 45% of the time

Nice-to-have

  • Entrepreneurial high-performance culture fit
  • Experience fostering OEM relationships
  • Knowledge of emerging marketing technologies
  • Passion for customer loyalty and retention

Key Requirements

  • Bachelor's degree required
  • 18 years or older
  • High school graduate or equivalent
  • Drug-free workplace compliance

Work Rights

Not specified

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